Who am I?
Creative at heart, I’m passionate about driving impactful design and delivering results. With a diverse skill set across branding, campaigns, and digital, I tackle challenges with fresh perspectives and a bold, solutions-driven approach. Always pushing boundaries.
What have I did so far?
Throughout my career, I’ve built a diverse skill set, moving seamlessly between in-house and agency environments. I’ve worked with top brands, both B2B and B2C, leading impactful campaigns across digital, print, and experiential channels.
From launching high-profile campaigns for brands to developing intuitive mobile applications, my journey has been defined by a passion for delivering innovative solutions that resonate with audiences.
I've collaborated with talented teams, contributed to winning pitches, and continuously pushed the boundaries of design to create meaningful, results-driven work.
Achievements
Hogarth Worldwide [Current]
• Collaborated with cross-functional teams on projects across ATL and BTL for both B2B and B2C clients
• Spearheaded the design and execution of websites for high-profile brands like Genting, CNB, and Singtel
• Created impactful social content, educational videos, and interactive questionnaires
• Played a pivotal role in securing major pitches, including Asian Civilisations Museum and CIMB card launch
• Ensured consistency, quality, and strategic alignment across all deliverables, from concept to execution
PWC Experience Center
• Developed interactive quiz site for FWD Insurance to drive user engagement
• Designed data-driven health apps to improve user wellness
• Contributed to new business initiatives and creative strategies
• Led UI design for multiple mobile applications
• Built branding from scratch for Proxtera and rebranded Fullerton Funds Management
• Played a key role in high-profile pitches for IMDA and Razer
• Created internal communication assets to enhance team collaboration
Saatchi & Saatchi
• Created campaigns that still run strong years later
• Worked on global & local brands like FWD Insurance, Subway, Scoot, Lexus, HSBC, Acer, Enfagrow and Sony
• Participated in pre/post shoot planning and props design
• Worked on 360 campaigns
• Created visuals for print, TVCs, digital, and outdoor
• Delivered results-driven creative concepts
• Contributed to pitches that won new business
• Juggled creative projects like a pro
• Kept all deliverables on-brand, satisfying brand guardians
• Worked with regional account, Pampers and learned how not to make feature cry babies