Meta [Chinese New Year Anti-Scams]

Scams are increasingly prevalent in today's world, permeating various aspects of our lives. Recognizing this trend, Meta has initiated a series of anti-scam campaigns featuring impactful messaging and attention-grabbing visuals. These campaigns will be tailored and launched in diverse markets to effectively target countries celebrating Chinese New Year.

GOALS

The primary objective of this project is to disseminate the message of vigilance and caution against scams during the Chinese New Year period. Meta's distinctive illustration style will be utilized to vividly convey the visual elements along with the key messaging.

ROLE

Social Media Design
Illustrations
Translation adaptation

SOCIAL MEDIA HANDLES

Facebook:
MetaSingapore
MetaVietnam
MetaKorea
MetaHongKong
MetaTaiwan


Key Visual +
Illustrations


Social Posts Design


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