HSBC’s largest-ever OOH campaign introduces its refreshed brand promise, 'Together we thrive,' marking the first full brand update in three years. Featuring 79 unique executions viewed through HSBC’s iconic hexagon, the campaign highlights stories of trade, education, diversity, inclusion, and sustainability. Rolled out globally, including at major airports like Heathrow, L.A., Dubai, and Beijing, the campaign spans 1,500 jet bridges and 94km of passenger walkways. In a shift from previous years, travelers are now engaged throughout their journey. HSBC estimates the ads will reach 900 million passengers in the summer of 2018 alone.