This social video highlights the transition from spoon-feeding to self-feeding, encouraging mums to empower their babies to take control of their eating journey. The looped video shows the smooth shift from a mother holding the pouch and spoon to a baby holding the pouch, symbolizing independence and growth. The animation conveys the ease and convenience of Gerber’s tasty puree pouches, offering a fun and empowering feeding experience for both parent and child.